Graphic design is visual content given form, through the utilization of typography, photography and illustration. It is essentially problem-solving. The most common uses of graphic design include branding (and logos), editorial, environmental design, marketing, websites, communication design, product packaging, and signage.

Your next line is, what does graphic design have to do with marketing? Everything!

Look into the eyes of your potential customer wandering the streets of New York. Ads are everywhere and their attention span isn’t much to talk about. That means the main factor that splits the market leaders from everyone else is amazing design, which is a base branding. It doesn’t matter what it is, whether it’s a logo or brand book or even a campaign; it can’t be done without a designer. Good design draws attention and sets the brain into “must buy” mode.

If you take a look at the market leaders, the main element of their success is a great design, which is a base of branding. Any advertising campaign, logotype or brand book can not be done without a designer. A good design attracts the attention immediately, it sets the brain in a “buying mode”, forms a base for a potential customer.

In contrast, bad design will merit you being ignored or worse, painting a bad first impression, no matter how great or reliable your brand is. Design is important. It is a crucial factor that can accentuate competitiveness and relevance, affecting customer behavior.

This is not just relevant to digital media. No matter what some people say, print is not dead. When I visit the Barnes & Noble, what grabs my attention is a visually appealing front cover. I mean ask yourself, would you be more likely to pick up a book with some cool art or something that looks like someone threw together some clip art?

My point exactly! Design can be used to draw the eye to certain places and have the brain memorize key messages that help contextualize a narrative. Each piece of content has the potential to reach and influence audiences and that is why design should be an important part of your overall digital marketing strategy.

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December 31, 2019

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