New York Stucco & General Construction

What Is It?

New York Stucco and General Construction prides itself on being more than just a construction practice; they are the maestros of EIFS siding installation in the New York metropolitan area. Boasting a remarkable 25-year track record, they have become synonymous with the art of installing EIFS and Dryvit exterior siding while safeguarding homes and structures with tried-and-true exterior cladding materials. Their expertise shines through in the implementation of rigorous waterproofing methods, seamless integration of flashing components, and the orchestration of rain screen moisture management systems, along with various other indispensable elements of stucco and EIFS siding installation.

In their hands, construction becomes a harmonious symphony of precision and professionalism, ensuring that every project is a masterpiece of structural elegance.

Where Is It?

New York Stucco & General Construction is located in Ossining, a suburban bedroom community in Ossining, New York.

What was the Problem?

The challenge was clear: despite a quarter-century of expertise, New York Stucco and General Construction was the best-kept secret in the construction world. In an era dominated by digital footprints, they were clinging to the analog era, nestled in phonebooks. Sure, the phonebook yielded business, but it was a survival strategy from a bygone era. To ensure their legacy spanned the 21st century, this construction stalwart needed a marketing makeover that matched the innovation they brought to every EIFS siding installation. The problem wasn’t their craftsmanship; it was their invisibility in a digital age hungry for someone’s magic touch.

And did I mention their website?

How did I Solve It?

It was time to move this construction company to the 21st century. A new logo was created, which was applied to all of the subsequent marketing material, including merch and the company trucks. I created a Facebook, Instagram and X.com account. I created social media graphics that were posted on all three platforms.

I also decided that they deserved a more modern looking website.

In addition, I ran some targeted ad campaigns on said social media platforms and Google targeting relevant keywords in the tri-state area.

What was the Result?

In the span of a month, New York Stucco & General Construction drove over several thousand visitors and the office received hundreds of calls from people soliciting the company’s various services. The company’s Facebook following grew from a few dozen to almost two thousand; similarly their Instagram following grew a moderate amount.

New York Stucco & General Construction was receiving more residential and commercial business than they could logistically handle. It got to a point that New York Stucco & General Construction grew their staff established a secondary office at 500 Executive Blvd at Ossining, NY 10562.

The biggest projects secured from the social media campaigns was a multi-million dollar job working on the new Harbor Point redevelopment project in downtown Stamford, Connecticut.