Bidwin Media

What Is It?

Bidwin Media is an AI-assisted content monetization platform. Its main service, WP Easy Content or rather Eazy Content, increase content productivity with automated workflows, approval management, real-time collaboration, notifications, reporting and AI-assisted writing. Based on a large language model, Bidwin Media empowered users to create rough drafts with empty slots. By filling in information, it allows websites with small numbers of staff to produce lots of content on a regular basis and compete with legacy media.

Bidwin Media is the latest brainchild of Anthony Thielman, founder of Operative, the largest workflow company in advertising technology and AdsMogo, then one of China’s largest in-app networks prior to being acquired by Alibaba.

Where Is It?

Bidwin Media is located at the WeWork at 160 Varick St in New York, New York.

What was the Problem?

The challenge was clear. To compete with legacy media, you needed compelling imagery to complement the articles that were being generated by the LLMs and then refined by the large team of writers and editors. This is where I came in.

How did I Solve It?

As the Marketing Assistant to Brian Thielman, Digital Media Manager and Nicholas Crespo, Content Manager, I collaborated with them and their team of writers and media specialists in cultivating a catalog of evergreen and trending stories that help publishers build, scale, and monetize audience. The content was edited by a diverse and inclusive team of contributors with a focus in 9+ categories, the exclusive and non-exclusive content is also available as video stories in widescreen (16:9), feed (1:1), and story (9:16) formats.

I executed digital media production and facilitated delivery of deadline driven video, audio, editorial and static deliverables. I also integrated the latest AI content marketing tools at the time such as Google Stories, Lumen5 and Frase when producing the content.

What was the Result?

Bidwin Media’s content marketplace became a viral hit overnight, getting as many as two thousand daily visitors. The website at its height received five thousand daily visitors and the internal WordPress plugin received two thousand downloads a month and several hundred daily active users. The social media channels received a following in the thousands.