Lou Salcedo is an innovative marketing professional renowned for his ability to craft impactful visual solutions. His strategic design approach, combined with an in-depth understanding of marketing, has established him as a standout expert in fast-paced environments. Recently, his efforts contributed to Allway Tools being recognized as a first-time Vendor of the Year by Sherwin Williams, and the Telescopic Bucket System receiving an award from the North American Hardware and Paint Association, highlighting his significant achievements.
Lou Salcedo’s career journey is marked by pivotal roles where he seamlessly blends marketing, design, and e-commerce expertise to bring creative ideas to life. His ability to translate strategic concepts into compelling visual solutions has made him a leader in the field, driving brand growth and online sales. From developing dynamic e-commerce content to leading design initiatives that captivate audiences, Lou has proven his mastery in crafting effective marketing campaigns across digital and traditional channels. His expertise in e-commerce optimization, brand positioning, and design innovation has consistently delivered outstanding results for every project he’s touched.
During his current tenure at ALLWAY®, he spearheaded a complete transformation of the content for their Amazon brand store. His strategic approach and refined designs played a pivotal role in driving $1 million in e-commerce sales in 2024, contributing to a total of $2.3 million since joining ALLWAY. Additionally, his involvement in key projects helped generate over $4 million in sales in 2024 from major customers, including Ace Hardware, Do It Best, Lancaster, Menards, and Pacoa.
Lou Salcedo earned a Master of Fine Arts in Media Arts from Long Island University and a Bachelor of Technology in Communication Design from The New York City College of Technology. These achievements highlight his commitment to excellence, creativity, and innovation in graphic design and marketing.
COMPANIES I HAVE PARTNERED WITH
