Shake Shack

You’re Never Alone with Shake Shack is a conceptualized pitch for a print-based advertising campaign targeted towards urban cosmopolitan Millennials and Centennials in New York City and other major cities. Inspired from this article on the Guardian, I wanted to display Shake Shack as an organic communal space for friends, family and romantic partners to cluster around a table, enjoy polite conversation while chomping down on some burger and fries or drinking shakes, etc. Shake Shack is more than just a burger joint, it’s a reflection of the surrounding communities.