NY Empire State Scaffolding


The brainchild of Juan Paredes and Milan Prchal, NY Empire State Scaffolding is a Ossining-based supplier of scaffolding equipment and machinery. They often on occasion also build the scaffolding system upon request.


The business had been founded two years ago yet nothing had been done. Juan and Milan sought me out to optimize their presence online. So I did what I do best: I established several social media channels, creating captivating content that drew thousands of potential leads per month to their website, which I also created, among a dozen of other things. These were the following objectives which I achieved:
● Increase the online profile of NY Empire State Scaffolding and cultivate an ardent and active following amongst construction contractors in the tri-state area.
● Build awareness of the construction equipment and machinery available.

On top of that, I also created social media ads and web banners consisting of several topics whether it’s announcing the introduction of NY Empire State Scaffolding partnering up with a Spanish firm to become a wholesaler distributor of their machinery to specials on a particular item or service. I also created a product catalog.


It’s hard to quantify the results but I gave them more business in eights months that they ever received in their first two years of operation.