Ever since its establishment in 1968 by the Board of Higher Education, CUNY Hostos has been serving the people of the South Bronx in providing a means for the community to educate themselves. Composed of 10 different academic departments offering 27 associate-level degrees, it provides different tracks for students to move to middle-class professions.
Ad Carriers, along with Hostos, saw an amazing opportunity to partner up and create synergy.
We launched paid social campaigns on Facebook and Instagram with two main objectives:
● Raise the local community’s awareness of Continuing Education, particularly offering high school equivalency and ESOL courses to a Spanish-speaking community.
Our campaigns consisted of bilingual wording to appeal to both Anglophones and Hispanophones.
Through combined creative synergy, multiple creative messages were conceptualized and executed in the span of January 2019, each targeted at the predominately Latino immigrant community in the South Bronx. They were posted on multiple social media channels from Facebook to Instagram; approximately 2,000 calls were made during the first week of February inquiring about the programs.