Foodtown is a supermarket cooperative concentrated in the northeast portion of the United States, founded in 1955 by Twin County Grocers in New Jersey. There are 73 Foodtown locations in the Northeast.
We launched paid social campaigns on Facebook and Instagram with two main objectives:
● Raise the local community’s awareness of upcoming deals and sales
● Grow the social media following of multiple Foodtown locations and cultivate an online community.
Our campaigns consisted of several themes such as recipes, informative cooking tips, upcoming sales, and holiday specific promotions. We identified several target demographics and created ads with corresponding imagery and messaging.
During the first five months of our partnership, the social media following of Foodtown locations grew 168%.